In making an award-winning commercial, you should always Dress for Success. “Our teams wear our pajamas for Thanksgiving,” said Mary Kate Anderson. “Everybody is like, ‘I love your shirt together!”
The women in pink pajamas are a signature style of three-minute infomercial for Vita-Mix juicers created by Mary Kate Anderson, 27, and her sisters, Cambria Anderson, 34, and Melissa Washburn, 32. The sisters filmed in December, and in the online vote last month, won the People’s Choice Award – a grant of $ 5,000 – for Vita-Mix in the whole country “Pitch Me!” video contest.
Vita-Mix is a U.S. company that markets a full line of juicers for mixing and is characterized by its history of advertising on television. After many years of establishing its product line, the company purchased blocks of 30 minutes of airtime in 1950 to announce his Vita Mix juicers using what it claims was the beginning of the first infomercial.
Washburn and Mary Kate Anderson, who lives in Orem, and Cambria Anderson, who lives in Shelley, Idaho, decided to enter the “Step on me!” Contest after learning that Vita-Mix was having a contest by e-mail list.
“We are very important to the healthy lifestyle and diet,” said Washburn. “We use our juicers several times a day. We thought, ‘Why not? ”
After the meeting in Idaho for Christmas, the presentation of the video of their sisters was filmed all in one afternoon with a tripod and video camera. There was only one problem: “We wanted to show everyone a recipe,” said Washburn, “but only had enough ingredients to do it once. So I had one shot. ”
The three sisters started their juicers at the same time. Oops. “We rehearsed, we pushed it, we all Rant, we begin to mix and cut power,” said Mary Kate Anderson said. Execution of the three juicers overloaded a power circuit, a break in filming. Problem? Not at all.
When Mary Kate Anderson edited the video it was used to provide energy blooper gag-reel finish.
After entering their video in the contest, the sisters wanted to e-mail friends and family and get their vote. Except Cambria Anderson said: “How can you send an email asking people to vote for you so that you can make money?
“We feel this kind of self-service,” said Washburn.
The contest was a completely different meaning, however, after the sisters agreed that if they won they would donate the money for services for LDS humanitarian aid in Haiti. (The sisters have not yet received their reward check, but the plan to give as much money as allowed by tax law.)
Brandon owns the Vita Mix juicer site where he has an in depth review on the Vita Mix 4500.
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