A website is an integral part of any Restaurants marketing plan.
The simple answer is it gives them a lot more exposure if done correctly. This exposure can eventually become greater than the offline marketing all Restaurants invest in.
The top 10 reason why a restaurant should have a website and online marketing strategy are as follows:
1. Online Presence- The more places you are seen the more exposure. With more mobile devices around people are using mobile technology to search. You have to be where they look.
2. Online Location- If a potential customer can’t find you and they don’t happen to drive by then you are losing out. People have the ability to google on their phones these days and if they can’t find you then you are missing out.
3. Social Media- More restaurants are adding a following of facebook and twitter users. Sending out a tweet that pizza is buy one get one free for the next hour could drive more people in to help you to make up for a down day.
4. Online Identity- Having a website helps to brand your restaurant on the internet. The sooner you start the better. It is not uncommon for a restaurants numbers to improve by 15-20% just from online presence alone!
5. Communicate Basic Information- A websites allows you to communicate everything that a customer needs like location, hours, menu, specials, and even events.
6. To Inform The Press- Websites are a great way to inform the press about your restaurant and its promotions.
7. Save You A lot Of Money- A website is on 24 hours a day, unlike offline media like print and advertising.
8. Improve Customer Service- Some restaurants give customers the ability to order online. This can help with increased business and in this day and age the more options you give your customer’s the more business you will have.
9. Customer Feedback- A website is a great venue for getting feedback from your customer’s. Most customers won’t tell you to your face they don’t like something but you better believe they will send you a feedback form.
10. Cost Effective- A website can be done for very little these days. If you have some technical abilities you can even do it yourself. If you like most business owners it’s better to let a pro handle it for you. Cost range from $150 on up.
Learn more about Website’s For Restuarants. Stop by Matthew Krause’s site where you can find out all about Restuarant Website Templates and what it can do for you.
Tags: food, resturant website creation, resturant website design, resturant website marketing, resturant websites
November 16th, 2009 at 9:27 pm
There is a lot of truth to this, which is (I think) why many traditional marketers struggle.
November 17th, 2009 at 11:53 am
Would this always happen?